Cool Hat Web Design is a web design company based in Worcester, Massachusetts. We also offer graphic design and website maintenance services. The company caters primarily to small businesses, non-profits and artists in the central MA area and parts beyond. We are a small company dedicated to providing a local voice to community partners who feel that their web presence is in need of a significant push.
We enjoy taking the time to fully understand the client's unique voice to ensure that it is presented with clarity on their website. We feel that web design and web consultation should be exercises in understanding the client's business and creating a product that reflects the client's place in the community, their business goals and their unique branding.
Does the site use the imagery and colors that make the client's business distinctive? Is it visible to major search engines and relevant keyword searches? Is content easily updated with the least amount of effort on the client's part? These are matters that the typical business owner may not have the time or personnel to tend to; that is where we step in, establishing a close, hands-on relationship with the client and making sure that their voice is heard by their patrons.
We strive to help small to medium-sized businesses, non-profits and local artists create a successful web persona by way of visually appealing templates, consultation regarding site content and ongoing updates to ensure the site is highly visible to relevant search engine queries. We aim to teach our clients the best methods to convey their message via their site, while also gaining a unique perspective on an interesting variety of businesses. Web design is as much a learning experience for us as it is for our clients.
Cool Hat Web Design is seeking to become an integral a part of the Worcester small business community. Small businesses should be able to avail of affordable web design and web consultation services that take the time to fully understand the nature of their business and apply it to their web presence. We seek to become as synonymous with small business support services as one's local bank, low income housing group or university.
Why would you need someone to design your site for you, instead of doing it yourself? We explain why in the following blog post:
Why Not DIY with Web Design?
• Simple, eye-grabbing site templates.
• Integration with social media outlets, as well as custom blogging platforms.
• Image galleries
• Optimized web pages that are designed to contain relevant search keywords and to display properly on all major web browsers - IE7 and above, Firefox and Chrome.
• Creation of logos, graphic design, banners/buttons, etc.
• Monthly maintenance and upkeep of site content.
Cool Hat Web Design will provide clear Terms of Use documentation upon a quote request or project agreement.
A cool hat (or at least an interesting one) can be a part of a snappy ensemble, an eccentric expression of style or simply a fun, irreverent way of expressing one's individuality. No matter what one's purpose is for wearing such a hat, it's a conversation starter. A website can be viewed in the same way. A well designed,informative and appealing website can be the initial point of reference for a patron researching an artist or a gourmand seeking information on a restaurant.
